SDD Software; Structured Digital Database for SEBI PIT Compliance
Affinis(SDD) is part of the Affinis suite for compliance with SEBI PIT regulations. The most advanced; fully certified and automated application for compliance with SEBI (Prevention of Insider Trading) Regulations.


Prevention of Insider Trading – the Structured Digital Database Software
Ensure regulatory compliance, mitigate regulatory risk. Used by a large number of leading corporates, fully certified for compliance with SEBI PIT Regulations.
SDD
(Compliance Officers)
Super-simple capture of UPSI flow, single click entries to fulfil multiple obligations at one go. SDD populates seamlessly into regulatory reports.
SDD
(Employees)
Compliance Officers
SDD software that super-streamlines compliance with SEBI regulations. Be inspection ready, every day with state-of-the-art support, usage manuals and walkthrough trainings.
Fully certified SDD software for compliance with SEBI regulatory requirements. Inspection tested across many corporates across multiple cycles of inspection. Its not just compliance, its compliance made easy.
Maintain info Barriers internally and across teams. Restrict sensitive information based on the roles & permissions. Ensure the ‘Need to Know’. Maintain confidentiality of information for individual users.
Obtain or extract a detailed audit trail of all activities, logins, changes or corrections. Filter based on time or person or behavioral criteria. Extract at will in multiple formats to demonstrate compliance.
Deploy on internal server or permissible cloud deployments. All software resources inclusive. Send email intimations through internal mailboxes. Opt for a fully managed Microsoft or Azure cloud service with us.
Independently configure policies for maintaining compliance quality control, quick-clicks selections, record retention, KYC documentation & permissible communication channels to suit your policies.
State of the art help & support structure, from deployment to migration. From usage guides to FAQs to detailed page-wise instructions. Enjoy our detailed training videos as well as topical help videos.
Import data into Affinis with pre-verification and pre-validation built in prior to upload. Export data in multiple formats. Your data is yours to access and control, whenever and however you may need it.
Auto-capture just the emails you want into the SDD software. No CC’ing, no actual UPSI enters the system. The ultimate zero-touch email auto-capture with full flexibility, full compliance and full automation.
Information Barriers, intelligent pre-approvals, auto email intimations, project code names, exception intimation, SPDI protection and policy controls. Affinis(SDD) has incorporates controls for all aspects.
Close trading window as a listed entity directly from within application, intimate Designated Persons from within SDD, retain evidentiary trails, custom messages along with required information auto-populated.
Employees
Affinis(SDD) hasn’t just been designed for Compliance Officers or technical inspections. Affinis(SDD) makes it super-easy to log the flow of UPSI effortlessly – no repeat clicks, easy login and quick access to just the right screens – complete everything in a flash.
Minimize manual effort, maximize outcome and compliance. Save time, repetitive actions & compliances hassles while remaining fully compliant & inspection ready for SEBI Regulations on Insider trading.
Integrate the Structured Digital Database application with other internal systems. From HRMS & ERPs to Single Sign On & LDAP, Affinis(SDD) is designed to minimise effort while maximising benefits.
Quick-create external entities and external persons once, available for use by everyone internally. Retain the option to maintain information barriers to restrict certain entities or persons amongst deal teams.
Intuitive capture of UPSI flow. Whether as receiver or as sender. Whether for self or for others. Whether to individuals or groups. Do all of this in one smooth motion and on one intuitively designed screen.
Avoid multiple passwords with support for multiple ‘single sign-on’ services. Seamless integrations & synchronize user info with HRMS systems;. Independent & restricted accesses for your HR teams.
Create topical groups of persons or create focused teams for auto-capture in seconds. From Deal Teams to Functional Groups, one click auto-populates hundreds of details and precludes multiple repeat actions.
Send and receive automated and timely reminders and intimations for various actions, approvals or other SDD compliance related obligations, just some of many features in the Affinis(SDD)vPrime+ variant.
Business applications need not be difficult and complex to navigate. Have your most actioned tasks right up front and maximize productivity in an easy-to-navigate and intuitively presented design structure.
Don’t duplicate, automate. Integrate pre-existing data from deal & project management application to time-sheeting applications to client onboarding applications; automate & ease your compliance efforts.
Quick auto-created sections to show you just the details of UPSI flows needed; for each individual logged in user, see UPSI shared or received and sorted by UPSI flow captured by user or on his/her behalf.
Features
Affinis SDD Software; Automated, Intuitive, Tested, Efficient & Fully Compliant
Organizations have complex needs. The struggle to balance secure access, ease of use, rapid entry, ease of configuration and cost of deployment is challenging.
In addition, multiple functions or roles, individual users, Information Barriers and the ‘Need-to-Know’ associated with them all present further challenges.
The Affinis suite integrates is the only SDD Compliance Software designed to resolve real-world complexities with intelligence and ease.
Centralize SDD Compliance
Structured Digital Database software centralized for all your needs
Compliance officers can monitor compliance, manage entities, persons, policies, users and projects and audit trails –centrally and intuitively through a single access ID. Compliance Officers can even log flow of UPSI on behalf of users or groups centrally. Affinis does it all.
Real-World Needs & Risks
Regulatory compliance software that molds to your structure
The Structured Digital Database software is built to align with your structure, teams, groupings, functions, roles, systems & processes, no matter the complexity or scale of your operations. Meet SEBI PIT compliances no matter how you function.
Zero-Touch Email Population
Fully automatic, seamless, zero-touch email auto-population
Automatically populate only the emails required. No CC’ing, no additional steps. The best-in-class system and structure, whats more, actual details of Unpublished Price Sensitive Information in email body never populate into the SDD Software.
SDD Software Seamless Integration
Prohibition of Insider Trading Meets Integration with Systems
SDD tool that integrate effortlessly into your current workflows and systems. Whether migrating from existing SDD Software or integrating into broader enterprise software, our platform adapts to your needs without compromising compliance.
SEBI PIT Compliance Efficiency
Multi-action capabilities for accurately and speed.
From logging of flows, to entity and person capture, to ready upload formats for multiple logging, Affinis does it all. Affinis stitches all regulatory requirements for SEBI Structured Digital Database regulations intuitively, seamlessly and automatically.
True Independence
Independently manage your own policies
SEBI regulations on insider trading intersect organizational policies . Create your own one-click or ready-select entries for quality control, enable or disable options organizationally, manage communication channels, KYC and record retention alternatives.
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What kinds of UPSI needs to be captured into the Structured Digital Database?
The Securities and Exchange Board of India (Prevention of Insider Trading) Regulations 2015 (SEBI Regulations), as amended from time to time, provide indicative guidance. However, simply put, any information transmitted over any channel or media that is not yet made public and has the potential to impact the share price of listed securities must be treated as UPSI. All identified UPSI can be quickly and easily entered into Affinis(SDD).
What is the implication of information being treated as UPSI?
Trading of Shares of a Listed Company using UPSI is strongly prohibited and holds numerous fines and penalties including imprisonment. All flow of UPSI must therefore be logged into a Structured Digital Database like Affinis(SDD).
What if I held UPSI but that was not the reason I traded?
From a regulatory perspective, it may be presumed that if you hold UPSI, your trade is motivated with awareness of UPSI. As such, it is important to log any flow of UPSI into Affinis(SDD) or take approvals for trading via Affinis(ETT).
What is the connection between the aforementioned Structured Digital Database and UPSI?
SEBI has required entities that exchange UPSI to maintain multiple details for each instance of UPSI shared and received on a continuing basis in a ‘Structured Digital Database’ (SDD) like Affinis(SDD). These details include Senders and Recipient Name and Identification Details, Senders and Recipient’s Organizations and Identification Details, Date and Time of Sharing UPSI, the Listed Entity that the UPSI Pertains to and the Nature of UPSI.
What else should I know about the regulatory requirements on maintaining a Structured Digital Database?
Non-maintenance of SDD is considered a contravention of the Insider Trading Regulations, with complete rights to deal with any such contraventions retained by SEBI. Non-maintenance, incomplete maintenance, outsourcing, lack of time stamping, maintenance on alterable media, incomplete or delayed availability of required information etc all considered non-compliance. Affinis(SDD) is a system that would be considered fully compliant with all SEBI requirements.
Where is the data and records in the Structured Digital Database maintained? Can anyone else access the information in Affinis?
The Securities and Exchange Board of India (Prevention of Insider Trading) Regulations 2015, as amended from time to time, requires that the structured digital database shall not be outsourced and shall be maintained internally with adequate internal controls and checks. In fact, even databases/ servers provided by third party vendors will be considered as outsourced whether within India or outside India. Thus, any Structured Digital Database maintained on, say, Amazon, Google or cloud servers, will be considered as outsourced and therefore prohibited as clarified by the Comprehensive FAQs on SEBI (PIT) Regulations, 2015. Affinis(SDD) is fully compliant with all SEBI requirements and only authorized people have access to it on your internal systems.
Can I simply upload a pdf of an email containing UPSI into a Structured Digital Database?
No. The obligation is to maintain the Nature of UPSI, not UPSI itself (the later may increase the risk rather than reducing it). A pdf of an email would have the actual UPSI while at the same time it would not be linked to PAN and Entity details of the individual. As such, no uploads are possible other than as provided for in compliance with the requirements. Affinis(SDD) is therefore designed to prevent this and promote secure, quick and easy data entry instead.
Why can we not simply maintain the UPSI and other information in an excel sheet?
The UPSI data is required to be kept recorded by maintaining a structured digital database which provides time stamping and internal controls & checks, a critical one being non-tamperability. These features would not be viable in Microsoft Excel or any other regular spreadsheeting software given the lack of internal controls and checks, lack of audit trail and the high tamperability of data. One of the reasons Affinis(SDD) is considered compliant is because it provides secure audit trails, anti-tamperability and time-stamping.
What additional features are available in Affinis(SDD)’s Prime variant over Core?
In addition to all features of the Core variant, Prime has four major additional features for organizations with more complex needs – (1) Prime enables creation of multiple “Chinese Walls”, permitting different deal teams within the same entity to manage projects privately (Compliance Officer always has access to all information) (2) With Prime, one can seek and record approvals from supervisors for policy maintenance updates (3) Delegatees can seek and record approval from UPSI senders or receivers within Prime before committing entries (not applicable for UPSI entries recorded via email auto-capture) (4) Prime provides additional email notifications, reminders, data intelligence reports as well as UPSI ‘super-grouping’.
What are Gray Lists or Restricted Lists?
A Restricted List is typically refers to a list of stocks that are ineligible for trade, either themselves or via any other person or third party. It does not necessarily imply that they are risky or flawed in any way, but are nonetheless prohibited on account of Personal Account Dealing restrictions or Employee Personal Trading Compliance requirements. Affinis(ETT) enables maintenance of Grey and Restricted Lists logically and easily.
What is a Statement of Holdings in the context of Insider Trading compliances?
A Statement of Holding refers to a summary of all securities held by you in your Demat account as on a particular date. A request to submit the Statement of Holdings can be triggered by the Compliance Officer through Affinis(ETT). Designated Persons can independently login and submit these statements.
What is a Material Financial Relationship?
It typically refers to a relationship in which one person has significant financial dealings in their relationship with another, for example, when he/she is a recipient of any kind of payment (loan or gift) during a specified period immediately preceding and which amount is equivalent to at least a specied fraction of annual income. Relationships in which the payment is based on arm’s length transactions are typically excluded. Based on the rationale applied, Material Financial Relationships can be recorded in Affinis(IDD) by each employee along with rationale if needed.
What is BENPOS?
Benpos or Beneficiary Position is a statement of securities held by a person (who is typically identified by the PAN), as on a particular date and is maintained by Depositories such as CDSL/NSDL independent of the company or the beneficiary. Such statements can be uploaded to Affinis(ETT) for independent verification. Exceptions can be managed or tracked from within Affinis(ETT) itself.
Who is a Designated Person?
Designated Person(s) under the SEBI Prevention of Insider Trading Regulations is an inclusive definition. Illustratively, under the regulations, it includes various persons and roles such as promoters; directors; key managerial personnel; auditors; all employees and support staff of various departments such as Accounts, Finance, Legal, Internal audit, Information technology and Secretarial Department.
It also includes Key Managerial Personnel of the material subsidiary of the Company; Secretaries/EAs reporting to the Directors and the Key Managerial Personnel; all Departmental Heads of the Company as well as employees upto two levels below the Board of Directors of the Company.
In addition, other persons may be identified by the Compliance Officer as well. Affinis(IDD) assists in identifying the list of persons who may potentially qualify as Designated Persons to more logically and formally record and maintain the list. The list of Designated Persons is also used to manage Designated Person compliances. Affinis(IDD) maintains an evidentiary trail of notices of compliance obligations and provides reports as required.
When to Record in Structured Digital Database?
SDD for Company in Insolvency
SDD Only Debt Listed
Third Party SDD Software
What’s New

UPSI – The List Expands

Insider Trading Risks In The Digital Age

Unpublished Price Sensitive Information: A Comprehensive Guide to UPSI
